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Tony Goodchild – Data Driven Sales Presentations

sales tech interview – sales pitch pro w/ tony goodchild


While walking the boards at the Sales Innovation Expo at the Excel in London earlier this year, I spoke with Tony Goodchild, MD at Sales Pitch Pro. I was pretty impressed to learn what his team were doing to help disrupt how we do sales presentations and so invited him on to the Tech Product Review podcast supplement from the Canadian Professional Sales Association.

Listen as Tony gives his experience and insights around embedding data-driven sales meeting intelligence into client-facing sales efforts.

sales presentation


There are some pretty impressive AI-powered sale tech tools designed to give sales pros reliable business intelligence in new formats which, studies show, are actually assisting in the delivery of a productive client meeting or pitch. Sales Pitch Pro claims to help salespeople qualify the opportunity in the right ways, first time, in a segmented manner which best positions one’s portfolio and value proposition.

Listen to the episode for here. Check out more CPSA resources and learn about membership benefits here.

show topics include:

  1. Ways tech is changing how we approach and adjust meetings with prospects and clients?
  2. How targeted can pitches get on the back of collecting the right data?
  3. What level of connectivity can there be between CRMs and sales meetings-focused tech?

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about tony goodchild


Tony Goodchild is Managing Director at Sales Pitch Pro. The software claims to work as another person in the room when pitching to customers, providing guidance on which products are the right fit for the customer at the other side of the table.

Tony is responsible for numerous aspects of the business including product definition and development, the go-to-market strategy, developing and delivering the marketing strategy including production of collateral, website design and social media strategy, and building a sales pipeline.


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