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Dave Johnston – Analysing the CPSA 2019 Sales Compensation Reports

sales compensation reports

The CPSA Sales Compensation Reports were released today and the CPSA invited David Johnston back on the SalesProChat show to offer his take on the findings and their implications for sales professionals looking to earn what they’re worth.

Dave is a sales compensation expert, speaker, and president of the Sales Resource Group Inc. He has three decades of experience consulting for organizations in various fields such as broadcast, print media, telecommunications, retail, manufacturing, and finical services. Sales Resource Group Inc combines sales compensation services with training and market analysis providing clients with sales compensation, end to end strategies.

Listen to the interview I did with Dave to understand your potential earnings in today’s job market.


Produced in partnership with Mercer Canada and presented by Brokerlink, the CPSA Sales Compensation Planning Guide for Sales Management and Sales Compensation Report for Sales Professionals include 25 job titles in sales. Gathered from over 670 surveyed Canadian organizations, the reports offer the exclusive insight you need to make informed decisions.

Key findings from the sales compensation reports include:

  • CPSA research finds that three-quarters of Canadian businesses say it’s hard to fill vacant sales positions with qualified candidates.
    an average of 60,000 Canadian sales and marketing openings are posted on job boards, according to Randstad Canada, an HR consulting firm.
  • Robust sales are the path to long-term business success.
  • Ottawa predicts explosive growth in sales positions that will be opening up in Canada before 2024.
  • 30% of sales increases are provided in January.
  • 38% of Canadian employers maintain a salary structure specific to sales professionals
  • By the end of 2018, an estimated 8.4% of Canadian sales professionals will be promoted and awarded an average 7.7% promotional increase in salary.
  • Canadian sales professionals have seen substantially less salary freezes than most other types of employees in recent years
  • Sales professionals in the Banking/Financial Services, Chemicals, Life Sciences, and Transportation Equipment may experience a greater pay increase in 2019 than their peers in other industries

Listen to more episodes from the SalesProChat podcast.

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