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David Hoffeld – Putting More Science into Sales

In the July 2018 #SalesProChat episode, I spoke with David Hoffeld, CEO and chief sales trainer at the Hoffeld Group. David outlined some pretty powerful ways to put more science into one’s sales strategy.

David has pioneered a sales approach based on neuroscience, social psychology and behavioral economics that radically increases sales. He’s also the author of the groundbreaking book The Science of Selling, published by Penguin Random House.

Listen to the interview here.

The SalesProChat podcast is produced by the CPSA. Check out the Canadian Professional Sales Association for more sales-related podcasts, webinars, articles, ebooks, courses, and white papers.

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